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Why Was Google Successful?

Why Was Google Successful?
Google became popular because users appreciated the search engine’s simple design. Then, in 2000, Google had the idea to sell advertisements associated with different search keywords.
To ensure that the simple design of Google was not compromised, the ads were text-based. Keywords were sold based on a number of different factors, such as price bid and click-throughs. The bids started at .05 per click.
Thus, Google was able to outlast other dot-com rivals, and its revenue rapidly increased. At its peak, in 2004, Google handled over eighty percent of all search requests on the World Wide Web through the Google website.
Google was also able to become successful because it was able to acquire funding throughout its startup period. In 1998, it secured one hundred thousand dollars in funding from Andy Bechtolsheim. Then, in 1999, Google was able to acquire twenty-five million dollars from different venture capital firms such as Sequoia Capital and Kleiner Perkins Caufield and Byers. In January of 2004, Google announced that it was hiring Morgan Stanley and Goldman Sachs Group to arrange an IPO. This IPO raised almost four billion dollars.
Thus, Google is an important company because of its innovation and its growth. Google was able to outlast the majority of other “dotcom” companies of its time and continue to grow as a company. Today, it continues to put out innovative and breakthrough products for its users.

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